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I’ve put together a presentation with advice for folks attending Affiliate Summit for the first time.
Have a quick look for guidance on when to arrive, the dress code, what to bring, following Affiliate Summit East 2011 on Twitter, and more.
I will be giving this presentation in person at 10 am on Sunday, August 21 before Affiliate Summit kicks off.
The session is open to all attendees and will take place in the Gramercy Suite at the Hilton New York.
You can pick up your conference registration materials between 4 pm and 8 pm the night before or starting at 8am on Sunday at the 2nd Floor Promenade of the Hilton New York.
Visit http://www.affiliatesummit.com for more details on the conference.
Slides: First Timers Guide to Affiliate Summit East 2011
Video: First Timers Guide to Affiliate Summit East 2011
Facebook Webinars: First Timers Guide to Affiliate Summit East 2011
From Jeremy: I am excited to have William contributing to ShoeMoney.com. William Rothbard was an attorney with the Federal Trade Commission, holding positions as an advertising enforcement attorney, Deputy Assistant Director of the Bureau of Consumer Protection, and Attorney-Advisor to FTC Chairman Michael Pertschuk. Bill has practiced law continuously since 1984, except for a two-year appointment as Counsel to the United States Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights, in 1987-88. Bill writes a excellent blog with the latest news here.
Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product “reviews” by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In re Legacy Learning Systems Inc., the FTC – for the first time – imposed financial penalties on an alleged violator of provisions of its Revised Endorsement Guides that were added in 2009 to address testimonial practices in online marketing. It also ordered the institution of a tough affiliate monitoring and disciplinary program that’s a precedent for the type of compliance measures the FTC expects online marketers to take to ensure product reviews are for real and don’t mislead consumers.
Legacy Learning Systems sold a home guitar instruction program through “Review Ad” affiliates it recruited and paid to promote its courses through endorsements in articles, blog posts and other online editorial material. The FTC claimed the reviews violated the Endorsement Guides because they falsely posed as the opinions of ordinary consumers or “independent” reviewers and did not disclose at all, or clearly enough, that affiliates made money on sales.
As an example, one review said: “Read my Independent Review and Discover the Truth of Learn & Master Guitar Now.” Another said it was “The Independent Reviews Site…Learn and Master Guitar emerged from our test as the King of ‘learn guitar at home’ courses.” The FTC also alleged that Legacy Learning Systems failed to enforce affiliate contracts that required them to comply with FTC disclosure guidelines.
To settle, Legacy Learning Systems agreed to pay $ 250,000 and implement a rigorous affiliate compliance monitoring and zero-tolerance disciplinary system requiring it to:
The mechanism of a regular FTC reporting requirement should be plenty of stick to make sure the company meets its settlement obligations to monitor affiliates and swiftly can those who don’t tow the line. If it doesn’t, it could find itself in contempt and facing even greater sanctions.
Other online sellers who sponsor product reviews won’t be under such a microscope, but should still heed Legacy Learning Systems as a signal the FTC is conducting its own “affiliate monitoring” program to enforce the Endorsement Guides against phony reviews – and will make marketers who pay for them without consumers’ knowledge pay the FTC as well.
Check out my experience with Cutting Edge Media
Check out my experience with Cutting Edge Media
This guest post is by Bill Post of 123Print.com Business Card Design. In real estate, first impressions are everything. Even though the color of the front door would be easy and affordable to repaint, it’s one of the first things a potential buyer notices. If your door is red and the buyer doesn’t like it, [...]
Originally at: Blog Tips at ProBlogger
Four Ways to Make a Captivating First Impression with Your Blog In a Reader’s Market